The AIGA New York Chapter branding system for the 2006-2008 term needed to visually reflect the chapter's mission to foster debate and dialogue on issues relevant to the design profession amongst its members. The system needed to be flexible enough to be used for all chapter communication, online and offline. Its templated approach allowed for a stream-lined process from art direction and copy-writing to production and final printing.

• Defined "/" concept as visual anchor for communications
• Assisted in art direction and image selection
• Wrote copy for event titles and descriptions
• Collaborated on print production for large format print posters
• Handled communication with printer and approved poster proofs