AIGA/NY's annual Fresh Dialogue is a well respected showcase for emerging ideas and trends in graphic design, articulated by a panel of design practitioners and a moderator. Princeton Architectural Press documents each event in book form. "Designing Audiences" looked at the changing role of the designer in a user-centric world where Nike iD, Flickr and YouTube dominate. The panel discussion focused on how controlled visual narratives shift when viewers are suddenly participants.

Moderator: Ze Frank

Panelists: Stefan Bucher, Eric Rodenbeck, Katie Salen.

• Conference Chairperson responsible for event concept, budget, selection of moderator and speakers, and event implementation
• Wrote copy for event promotion
• Concept and art direction for promotional poster
• Primary liaison with Princeton Architectural Press for Fresh Dialogue book series
• Wrote book introduction and participated in edit process
• Renegotiated AIGA/NY Princeton Architectural Press contract