The module used to drive registration for the ESPN.com Insider premium subscription product needed to be redesigned to increase sign-ups. The redesign replaced the grey module with a module designed to blend in with the preview content. Links for current ESPN.com registered users and ESPN The Magazine subscribers were added to encourage member activation. Insider sign-ups increased by 30% after the launch of the new design across ESPN.com website.

• Worked with ESPN.com Marketing and Product teams to ensure stream-lined user experience and site integration
• Worked with analytics team to determine most effective design layout
• Designed and coded module, working with editorial production on site integration