ESPN.com Ad Sales needed a tool for sales people to use to showcase ESPN.com features for potential advertisers. The format needed to utilize a clean, easy-to-navigate interface that conveyed the ESPN.com brand while giving advertisers a sense of custom opportunities for sponsorship and co-branding.

• Worked with Marketing and Ad Sales to determine project scope
• Selected and managed agency, working with a budget of $100K+
• Oversaw concept and art direction
• Assisted in writing scripts for talent portion
• Provided technical support and training for Ad Sales