The ESPN "Without Sports" consumer campaign needed an online extension that incorporated the print and TV campaign ads while increasing overall campaign reach with interactive elements. The website included a "write your own" slogan component and an online game to help increase user interaction with the campaign content.

• Interfaced with ESPN Brand Marketing to ensure brand continuity
• Selected and managed agency, working with a budget of $50K +
• Oversaw site concept and art direction
• Managed agency with ongoing site updates